Sales Officer

Department: Sales & Business Development
Experience: 2–5 Years
Industry: Cosmetics / Personal Care / Baby Care / Perfume / FMCG
Designation: Sales Officer
Role Overview:
We are looking for an ambitious and dynamic Sales Officer to drive sales and market
expansion for our Cosmetics, Personal Care, Baby Care, and Perfume product lines.
The ideal candidate will have strong experience in the FMCG or Beauty segment,
excellent market knowledge, and proven skills in dealer management, distribution, and
achieving sales targets.
Key Responsibilities:
Sales & Revenue Growth
• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Expand product presence across retail outlets, General Trade, Modern trade,
and distribution networks.
• Identify new business opportunities and develop effective strategies to capture
market share.
Distributor & Retailer Management
• Build and maintain strong relationships with distributors, retailers, and key
accounts.
• Monitor distributor performance, manage inventory, and ensure timely order
fulfillment.
• Negotiate trade terms and promotional offers to maximize sales.
Market Development & Brand Visibility
• Ensure effective placement, display, and visibility of products across channels.
• Implement trade marketing and promotional activities to enhance brand
presence.
• Monitor competitor activities and provide market intelligence for strategic
decisions.
Sales Reporting & Analysis

• Track sales performance and prepare regular MIS reports.
• Analyze sales data to identify trends, gaps, and opportunities for improvement.
Cross-Functional Coordination
• Collaborate with Marketing, Supply Chain, and Finance teams to execute sales
plans.
• Provide feedback on market demand, pricing strategies, and product
performance.